ASUS vs MSI – Ultimate Comparison- Is ASUS is MSI?

Find out what ASUS and MSI have in common and where they differ from one another as leading computer hardware manufacturers. Learn about the quality of their products, a focus on high-performance computing and gaming, and their innovation. Find out which company is best suited to your needs. In this article, you will compare ASUS vs MSI and learn which is best for you.

asus vs msi

In my opinion, Asus came out on top in three out of five areas that I looked at. But, hey, at the end of the day, it’s all about finding what works best for you. Consider these helpful tips if you’re still unsure about which brand to choose. Is ASUS a MSI?

Regarding computer hardware, a few big names dominate the market. Two of the most recognizable names in this industry are ASUS and MSI. Both companies have built up reputations for producing high-quality, reliable products that cater to gamers, professionals, and general users alike. However, a question often arises: Is ASUS a MSI?

ASUS vs MSI - Detailed Comparison

Table of Contents

History of ASUS and MSI

To understand the differences and similarities between ASUS and MSI, it is necessary to examine their respective histories. In 1989, four former Acer engineers founded ASUS, or ASUSTeK Computer Inc. Aside from computer motherboards; the company also manufactures graphics cards, laptops, and networking equipment.

Five engineers founded Micro-Star International Co., Ltd. in 1986. Like ASUS, MSI started producing computer motherboards before expanding into other areas, such as graphics cards, laptops, and gaming peripherals.

Over the years, both companies have grown and evolved. They have expanded their product lines, entered various markets, and established themselves as significant players in the computer hardware industry.

ASUS Vs MSI - Differences

We will compare and contrast ASUS and MSI in this article to help you make an informed decision about ASUS.

Product lines

There are a number of differences between ASUS and MSI’s product lines. Despite producing a wide range of computer hardware, both companies have different strengths.

With a particular emphasis on gaming products, ASUS is known for its motherboards and laptops. In addition to graphics cards, the company manufactures networking equipment and computer peripherals.

On the other hand, MSI is known for its gaming products. Gaming laptops, desktops, and peripherals such as keyboards, mice, and headsets are all available from the company. MSI’s gaming products are not as well known as their motherboards and graphics cards.

Branding and Marketing Strategies

The branding and marketing strategies of ASUS and MSI are different. In addition to its sleek, modern designs, ASUS is known for its commitment to innovation. In the company’s marketing, the company emphasizes its products’ features and capabilities, showing how they can enhance the user experience.

On the other hand, MSI takes a more aggressive approach to marketing. With slogans like “Performance Gaming” and “Game On,” MSI’s products emphasize performance and power. The company has a strong visual style.

Design and Aesthetics

There are differences between ASUS and MSI in terms of design and aesthetics. Products from ASUS are often minimalist, with clean lines and modern materials. The company’s gaming products often feature RGB lighting and other customization options.

MSI, on the other hand, has a more aggressive design aesthetic. It is common for gaming products to have angular shapes, sharp edges, and bold colors. MSI products also often feature RGB lighting and other customization options, but they tend to be more overtly “gamer” in their appearance.

Market Share and Popularity

While ASUS and MSI are well-known names in the computer hardware industry, they have different market share and popularity levels. According to a 2021 report by Jon Peddie Research, ASUS has a 22% market share in the discrete graphics card market, making it the second-largest player after NVIDIA. MSI, on the other hand, has a 13% market share in the same market.

Among the general public, ASUS is a more recognizable brand. The company offers a broader range of products and has a broader presence in consumer electronics. Conversely, the MSI brand is more focused on gamers and enthusiasts, limiting its visibility outside those markets.

Similarities between ASUS and MSI

Product Quality and Reliability ( Both are Best)

Despite their product lines and branding differences, ASUS and MSI are known for producing high-quality, reliable products. Both companies have a reputation for using high-quality materials and components in their products, which helps to ensure their durability and longevity.

Focus on Gaming and High-Performance Computing (ASUS is Best)

Another similarity between ASUS and MSI is their focus on gaming and high-performance computing. Both companies produce various gaming products, including laptops, desktops, motherboards, and graphics cards. Both companies offer products designed for high-performance computing applications, such as workstations and servers.

Innovation and Technology Advancements (ASUS Is Best)

ASUS and MSI are known for their commitment to innovation and technological advancements. Both companies invest heavily in research and development to stay at the forefront of the industry. They are known for introducing cutting-edge features and technologies in their products, such as improved cooling solutions, high-refresh-rate displays, and advanced RGB lighting systems.

Customer Support and Service

Customer support and service quality are also a significant selling point for ASUS and MSI. Both companies offer extensive website support resources, such as troubleshooting guides, user manuals, and FAQs. Customers can also contact their customer service team with questions or concerns.

Comparing ASUS and MSI Products


In the world of motherboards, ASUS and MSI are both well-known brands. Generally, ASUS motherboards are renowned for their high-end features and capabilities, while MSI motherboards are known for their affordability and value. In addition to motherboards designed for gaming applications, ASUS also offers workstation and server motherboards. Despite producing motherboards for gamers and enthusiasts, MSI’s portfolio is less diverse than ASUS’.

Graphics cards

MSI and ASUS both produce graphics cards for professional and gaming purposes. In addition to advanced cooling systems, ASUS graphics cards feature RGB lighting. The company offers a variety of graphics cards at different price points, and is known for its value and affordability. There is generally a price difference between ASUS graphics cards and MSI graphics cards.


ASUS and MSI manufacture various laptops, including gaming, productivity, and general-purpose models. A sleek ASUS laptop is known for its high-end features, while a MSI laptop is known for its gaming performance. There are a variety of customization options offered by both companies, including display options and storage configurations.

Gaming peripherals

ASUS and MSI manufacture gaming peripherals like keyboards, mice, headsets, etc. Mechanical switches and RGB lighting are among the highlights of ASUS gaming peripherals. With a wide range of options at different price points, MSI gaming peripherals offer value and affordability.

Conclusion- Is ASUS is MSI

Do you think ASUS is MSI? Sadly, the answer is no. Both companies produce high-quality, reliable computer hardware, but their product lines, branding, and marketing strategies differ. Undoubtedly, Asus offers faster screens, better cooling, and more durability than other companies. However, MSI has its strengths and has earned a reputation for producing high-quality products in the professional gaming industry. Based on my analysis of five key areas, Asus is on top, and I prefer their products over MSI’s. 

Consider choosing MSI laptops ?

If you’re working with a tight budget, don’t mind a heavier machine, like multiplayer games, and aren’t bothered by simpler hardware.

Consider choosing ASUS laptops ?

However, if you have the extra funds to spare, need a sturdier machine, want a longer warranty for peace of mind, or care about your laptop’s overall look and appearance, then Asus laptops may be the better choice for you. 

Some Related Questions About Is ASUS a MSI?

Yes, MSI is a good brand known for producing high-quality computer hardware products.

It depends on your needs and preferences, as both Lenovo and MSI have different strengths and weaknesses.

ASUS is a computer hardware brand that produces a wide range of products, including laptops, motherboards, graphics cards, and gaming peripherals.

Rog Strix is a series of gaming products produced by ASUS, including motherboards, graphics cards, and laptops.

ASUS products are manufactured in various countries, including China, Taiwan, and the United States.

MSI laptops are made in various countries, including China, Taiwan, and Thailand.

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